Analysing Your Events' Traffic and MORE...

Updated by Jeremy Tang

Currently, you can integrate Humanitix with Google Analytics, Facebook Pixel and/or Google Tag Manager to collect the data below:

Scenario

Event

Parameters

A user lands on your event page

PageView

A user added tickets to their order

TicketsAdded

currency, total tickets

A user completes entering their details

EnteredDetails

total value, currency, total tickets

A user completes purchases

Purchase

total value, currency, total tickets

1. Using Google Analytics

  1. Follow this guide to get your Tracking Code. Copy this ID;
  2. Now head to your Humanitix console and go to “Account" from the top menu bar;
  3. Go to "Advanced >> Integrations” from the side menu;
  4. From here you can paste the Google Analytics ID you just copied and connect with your Humanitix account.
This would only apply to any future event you will be creating and does NOT apply to your existing events. To connect your exisiting events, simply head to "Events" from the top menu bar and repeat Step 3~4 above for each one.

2. Using Facebook Pixel

Follow this guide to copy your Facebook Pixel and similarly follow Step 2~4 above.

3. Using Google Tag Manager (GTM)

Follow this guide to copy your GTM container and similarly follow Step 2~4 above. Here is an article if you want to learn what more you can do with GTM.


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